” Gull “, obtained ” China’s famous brand “, the enterprises of “ China’s famous trade mark ” and ” China’s time-honored brand ” title as Chinese wrist-watch trade, have developing history of more than 50 years and technological accumulation, have long Chinese culture inside information –” first wrist-watch of China ” came out in Tianjin gull’s group’s predecessor ” wrist watch plant of Tianjin ” on March 24, 1955, hereafter, the development of ” gull ” was linked to history of the Chinese wrist-watch industry closely; In ” Chinese clock and watch history ” that China Clocks & Watches Association edits, chapter one of ” wrist-watch ” was written by gull’s group, history of ” gull “, is industry’s extremely important chapter of the Chinese wrist-watch.
In recent years, ” gull ” was extending technology and industry chain constantly, possessed the gold content of ” China’s famous brand ” and ” China’s time-honored brand “. The accumulation of technology and culture for more than 50 years which ” gull ” contains, offer strong support to the brand marketing of ” gull “, on the basis of implementing a whole set of intellectual property right strategy, it is challenged to ” world-class ” from ” first in China ” that ” gull ” is confident.
With the constant improvement of living standard, level of consumption, the timing function of the mechanical wrist-watch is weakened gradually, no longer only as the timing tool, top-grade complicated structure, top mechanical wrist-watch will become a kind of handicraft, collection, luxury goods. What the mechanical wrist-watch reflects more is consummate technology and intension of the culture, reflect grade and value. So, ” gull ” should not merely realize the timing function on the basis of doing inner works well, innovate constantly in such aspects as additional function, accurate technology, classical craft, appearance, quality, luxurious intensity even more, in order to satisfy people’s demands for wrist-watch culture, realize the brand effect of ” gull “.
